Gitanjali Group along with partner Yellow Fever Creative announced the launch of their Love Universe brand of lifestyle jewelry.
The Love Universe collection offers sterling silver, gold, diamond and colored stone jewelry for today's fashionable, creative woman seeking contemporary, high-quality, affordable luxury jewelry.
Gitanjali will debut the collection at JCK Las Vegas. Price points will range from $300 to $1,200, and the firm budgeted $12 million for marketing purposes during its first year of launch.
Love Universe also plans to present co-branded collections signed by contemporary artists, fashion designers, supermodels, and creative celebrities from the fields of acting and music.
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